A branded benefit currency for insurance customers
Build a customer benefit around products and services relevant to your policyholders. An insurer can fund credit or cover part of its purchase cost, with use limited to selected participating businesses. Ecoo provides the digital platform for eligibility, wallets, spending rules, businesses, payments, campaigns, and reporting. The offer carries your brand and sits alongside the insurance relationship.
Give customers value they can use between renewals
A health-related program can help customers pay for selected products and services. Other insurance segments could explore different provider networks, such as pet-care services. The right offer depends on the audience, funding, and participating businesses.
Define who qualifies and what the benefit covers. It is a separate customer program, not an automatic extension of policy coverage or a promise to reimburse all related expenses.
CSS Coin shows the model in practice
Eligible customers with supplementary insurance at CSS in Switzerland buy CSS Coins for less than the amount they can spend. CSS covers the difference. Customers pay with the coins at approved participating health-related businesses.
CSS funds the discount, its operating partner runs and bills the service, and Ecoo supplies technology within its agreed role. A new program needs its own funding, network, operating arrangements, and market assessment.
Manage the offer and understand its use
Set eligibility, purchase and spending limits, accepted businesses, and expiration dates. Use campaigns to explain the benefit and reports to follow activation, payments, and repeat use.
Connections to insurance systems and access to customer data require an agreed scope and privacy setup. Program activity alone does not establish improved retention or health outcomes.
